Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Brand Owners See Benefits of Smart Packaging - Ink World Magazine

What are you searching for?

Sign in

Brand Owners See Benefits of Smart Packaging

Use of NFC, RFID and other technologies allow brands to connect with consumers.

Author Image

By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

There has been a lot of discussions centered on smart packaging in recent years, and with good reason. The ability to connect brand owners with consumers is a major benefit for both sides. For example, YUNI Beauty founders Emmanuel Rey and Suzanne Dawson partnered with Thinfilm and Jones Packaging to integrate NFC tags directly into the secondary packaging of Shower Sheets and Chillax, two of its leading products. “There’s a call-to-action printed over the tag location that indicates to the co...

Become an Industry Insider and get FREE 24/7 access to this story and all of Ink World magazine.

Already a subscriber? Sign in

Add us as a preferred source on Google

Get the latest Ink World magazine news, insights and analysis in your Google Search and AI experiences.

Add Ink World magazine as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters

Topics